Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So, if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.

Advantages & Target Audience

This Facebook for Business E-Learning course is a great induction course in relation to using Facebook for your Business needs as it covers a wide range of topics in some detail.

This Facebook for Business Online E-Learning Course is approved by CPD

Online training is flexible, efficient, and cost-effective, meaning the candidate can progress through the modules at their own pace and in their own time to fit the training in around their work and personal life.

Learning Outcomes

• Understand why Facebook is important for business and how to create and use a business profile.
• How to create a brand identity and content strategy.
• Have a basic understanding of the Facebook algorithm.
• Know how to plan and set up effective advertising campaigns.